“Hi, we’re Keyondra and Kim, sisters and owners of the luxe essential wear brand, Jolie Noire. We started Jolie Noire to encourage black women and add to the notion that black is beautiful. We are primed to think dark colors (specifically black) are negative and light colors are positive. In an effort to level the playing field, we're working to shape the minds of onlookers and change the meaning, emotions, and values associated with black. Color is something that doesn't come pre labeled, we label it. At Jolie Noire we choose to believe that black, like other colors, is beautiful! We found it very easy to find graphic tees featuring non-black women, but it was difficult to find graphic tees with black women on them, in stores, so we decided to solve our own problem. We realize there are biases, inequities, injustices and colorisim, that black women uniquely face so we wanted to provide a space where we can celebrate our likenesses while realizing and respecting our differences. We do that by providing highly artistic and fashionable pieces featuring beautiful black women. We have a soon launching collection featuring different shades of brown where we will further work to fill the gaps, in fashion.
Though entrepreneurship comes with its fair share of trials, one of the best things about being an entrepreneur is the flexibility it provides. We can schedule our day as we need to and we are the sole directors of the whole operation making creativity really fun and exciting! Our only regret in business is not sticking with it in 2018. We did a soft/test launch of our business, to see if the idea would work or not, and made the mistake of marketing to friends and family only. We only sold 20 sweatshirts! We were so discouraged that we put the business on the back burner and didn’t actually do a hard launch until July of 2019, with our bestseller Girl With Hat and Girl With Tear as the forerunners of Noire by Jolie Noire! We’re glad we picked up and haven’t stopped since!”
If you would like to support Jolie Noire or to learn more: